The Bible doesn't see people as being "churched" or "unchurched" but rather as being saved or lost.  Focusing on the "unchurched" can affect our mission.  The message that God has given our church to proclaim to "My people" doesn't have this ethic.  A candid appraisal of the effect of sitting at the feet of teachers from first-day churches may reveal that by and large our image of who we are and what we represent has been diminished.